Sarelly Sarelly landed $3 million in a seed funding round led by Mexican VC firm Wollef to support international retail expansion.WHO: The Mexico City–based beauty and fashion accessory brand Sarelly Sarelly was founded in 2022 by Rémi Martini and Anna Sarelly. Known for its clean formulations and use of vegan materials like cactus leather, the brand has resonated with Gen Z consumers on direct-to-consumer channels and platforms such as TikTok Shop. WHY: The investment will help support the brand's international expansion, boost its digital presence, and bolster its retail footprint.IN THEIR OWN WORDS: In a statement, Sarelly Sarelly co-founder and CEO Rémi Martini said this is “a pivotal moment” for the company. “We are proud to be a Mexican brand that builds its own way.“DETAILS:Sarelly Sarelly landed $3 million in a seed funding led by Wollef, with participation from Sandbox Studios, Morgan Creek Capital Management, Hyve Ventures, and Semilla Ventures.The company claims to be the best-selling beauty brand in TikTok Shop Mexico.The brand is slated to launch at the Ulta Beauty flagship at Mexico City’s Antara Fashion Hall.